In recent times,
Brazil has been regarded as a sex tourism centre and this has made the
South American country one of the most attractive place for travellers as a top tourist spot. However
Brazil recently launched a campaign to encourage people to accept of sex workers.
This motive of openly advertising safer prostitution by the government was to raise awareness of sexually transmitted diseases just like the
AIDs campaign that was initiated earlier where free condoms were distributed in a country dominated by
Roman Catholics.
The happy prostitute advert has failed to achieve it's proposed aim. Although, the terrible poverty in
Brazil is one of the factors that has forced many young females to become prostitutes. Health Minister, Alexandre Padilha and other critics have regarded the advert as glorifying sex work.
I do not think this is a message the ministry should be sending. For as long as I remain in office, an ad like that will not be part of our campaigns, the Minister stated.
The 'happy prostitute' campaign is set to be re-modified and the focus is still on safe sex, demonstrated by the ”Not ashamed of using a condom” slogan in order to keep the current sex tourism climate.
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